The award-winning artist Rebekka Holi is taking an important step in her career development, entrusting all upcoming live bookings to Vallila Music House. The collaboration builds on the successful partnership that began with Holi’s previous album, Vyöry, released in 2025 as a joint effort between Booa Music and Vallila Music House. Now, the cooperation is deepening, with Olli Vartiainen at Vallila Music House becoming responsible for Holi’s concert sales as well as live event arrangements.
Rebekka Holi is currently in an intense, creative phase ahead of her fourth studio album, which is planned for release in 2027. Like the previous album, this one will also be launched as a joint project between Booa Music and Vallila Music House. As anticipation for new material grows, planning for Holi’s tour and festival appearances for 2027 and beyond has already started. Her team highlights the flexibility of creating performances with various setups, enabling her expressive music to meet audiences in many different environments throughout the year.
Deepened collaboration and recognition of talent
At Vallila Music House, the expanded commitment with Holi is seen as a natural progression. Olli Vartiainen, now responsible for her live bookings, has expressed great admiration for Holi, describing her as one of her generation’s most remarkable songwriters. Gabi Hakanen, CEO of Vallila Music House, also emphasizes Holi’s talent and genuine stage presence, her unique charisma, and artistic depth that contributes to the contemporary music landscape.
Holi is known for combining a sensitive folk tone, playful narrative lyrics, and a raw, powerful soundscape. As both composer and lyricist, she often draws from everyday observations and poetic snapshots in her songs. These vivid details and attentive storytelling have become her trademarks both in studio and live. Both audiences and critics praise her ability to create intimate and memorable atmospheres during concerts.
Rebekka Holi has received several awards for her work, including Indie Awards' Alternative of the Year 2025 and, the following year, recognition for her songwriting abilities with the Songwriter of the Year 2026 award. These honors strengthen her role as a leading figure in contemporary Finnish music.
As work towards a new album and upcoming 2027 tour progresses, Holi continues to develop as both a storyteller and live artist. The collaboration with Vallila Music House opens up new creative stage solutions, ensuring her music remains accessible in a variety of settings to a broad audience going forward.
