The Embassy Returns with New Single 'Antihuman/Try Hard' and Documentary Premiere

Swedish indie pop pioneers The Embassy now return with a vibrant new single, 'Antihuman/Try Hard', further cementing their reputation for unconventional artistry. This double-track release is available on leading streaming platforms.

The song 'Antihuman' also appears in the new documentary "It pays to belong", which premieres on SVT PLAY / K Special on August 30th. The film depicts The Embassy's journey from the early 2000s to today, offering an overall portrait of a group that has consistently gone its own way. The documentary addresses themes such as friendship, friction, and a pronounced reluctance to adapt to industry or societal norms.

"It pays to belong" goes beyond the traditional band biography and captures the complexity and nuances of The Embassy's story. Both longtime fans and new listeners gain insight into the unique internal and external dynamics that have shaped the band. The film focuses on both personal and professional aspects — where both creative challenges and moments of togetherness are documented — and offers a narrative that is both entertaining and revealing.

The Embassy's music, known for its melodic precision and sharp lyrics, has often set the tone for discussions about the Swedish indie scene. The combination of the release 'Antihuman/Try Hard' and the new documentary connects their current work with a look back at a long-standing, at times rebellious legacy. The fact that 'Antihuman' is also heard in the film further blurs the line between the band’s present and historical expressions, emphasizing the group's characteristic blend of nostalgia and renewal.

For those wanting to experience The Embassy's latest material, both songs are now available for streaming. The documentary, available on SVT Play, offers an entertaining and thought-provoking experience where the audience gets to step into the band’s contradictory world.

As The Embassy now looks back at over two decades of activity while also exploring new ground, 'Antihuman/Try Hard' functions both as a reflection on the past and as an expression of continued development. Together, these parallel projects reinforce The Embassy’s status as one of Sweden’s most distinctive and enduring fixtures in the alternative music world.